Your guide to the 4Cs
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As experts in natural diamonds since 1949, we’re here to make the 4Cs easy to understand. Discover how Cut, Colour, Clarity and Carat can help you choose what matters most and find the diamond that’s right for you.
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Every diamond shape has its own distinctive appeal. From classic round to elegant cushion, discover the one that reflects your personal style.
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*Credit subject to status and affordability. Minimum spend and deposit levels apply. Terms and conditions apply. Credit available on selected lines. Signet Trading Limited, trading as Ernest Jones is a credit broker and not a lender, authorised and regulated by the Financial Conduct Authority. FRN: 734131. Registered office: Hunters Rd, Hockley, Birmingham B19 1DS. Registered in England and Wales. Registered number 03768979. Credit is provided by a panel of lenders with whom we have a commercial relationship (so we cannot provide independent advice). ©Signet Trading Limited 2025/26. All rights reserved. "Ernest Jones" and other TM are trademarks of Signet or its licensors.
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