I feel naked, vulnerable, and totally exposed without a coat (or ten) of mascara. I know I'm not alone in this—it's a timeless makeup MVP for a reason. Why, then, is mascara suddenly falling out of fashion? This isn't just another Gen Z trend, but rather a noticeable pattern we're seeing on red carpets and recent runways like Dior, Lacoste, and Celine. Sales of mascara have even dipped 10 percent in the last year. Ahead, Bazaar's beauty market and commerce editor Katie Intner speaks to some of the most influential makeup artists in the world to get to the bottom of mascara's fall from grace.
—Jenna Rosenstein, Beauty Director |
